CAT CARE DONE CLEVERLY.
We make the stinky parts of cat litter boxes less stinky, cleaner and easier.
Discover
GO FUSS-FREE
with our new litter
clumps into easy-to-scoop blobs in 7 seconds
soaks up all the stinkies (urine & odours)
sensitive occult blood detection in seconds
specially made pellets for your cat’s baby-soft paws
low-dust,
lightweight
australian designed
& owned
Occult blood-detection? Whaa?
Blood detecting granules turn blue from blood levels as low as 0.1%, within seconds. Results are visible for 48 hours.
Cats can be very good at hiding their illnesses from us. Symptoms of urinary diseases can easily be missed; a tell-tale sign is occult blood (blood invisible to the naked eye).

Already mixed into the litter, our blood-detecting granules will turn blue at even the slightest detection of blood. For cat parents looking to take precautionary steps, our litter can reveal warning signs before anything gets too serious.
Learn more
Cats rule the world,
and we fully support that.
We’re a bunch of goofers (but like, professionally) who love cats and believe they deserve the best. We’re passionate about creating clever cat care while having fun and not always doing things “properly”.
About us
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